Improvement of the Effectiveness of Communication Structures in Project 5-100 Universities
An effective communications system is necessary for building the reputation and enhancing the image of any enterprise. An educational institution is no exception. When in place, this process leads to better performance indicators across the board: from greater brand awareness among various target audiences to improved financial indicators and a better position in academic rankings. In this case, when Project 5-100 universities are faced with the task of entering the ranks of global education leaders, it is especially important to understand and implement systemic communication approaches into the work of press services and PR departments.Read more
On 21-22 September, the city of St. Petersburg hosted a training seminar (workshop) for the personnel of Project 5-100 universities who are in charge of corporate communications. Leading Russian and foreign specialists shared their know-how and advice on how to help effectively promote university brands.
In May 2015, a group of employees of the communication departments of Project 5-100 universities traveled to the USA for their first foreign training experience.